What is digital marketing?

Growth doesn’t just happen. Most of us will never luck our way into creating a viral post that brings in 100,000 new subscribers. And a $100,000 marketing budget won’t do you any good if you waste it trying 1,000 different “tactics” that don’t work. Growth comes from deliberately creating a consistent flow of traffic to your website. After all: • More traffic creates more readers • More readers means more subscribers • More subscribers is the key to more sales More sales opens up all kinds of doors in your business. You can hire a team to free up your time. You can develop new products and services. You can invest in better software or technology. And of course, on a personal level, more sales means more money for your family. It means more freedom for traveling. It might even mean being able to try new things like hiring a personal trainer or chef. (Those last two have been life-changing for me.) All of this is possible using free or low-cost digital marketing strategies.