Selling to Win

The power of Richard Denny s message has helped many thousands of salespeople become high flyers and now you can join them! In a very direct and readable style, he explains how to put winning techniques into action. He demonstrates that by improving your ability to communicate with people, you can persuade them to do business with you - time after time.

Selling to Win is an invaluable text for sales and marketing professionals. It explains clearly how to put winning techniques into action, featuring advice on getting a sale despite not being the cheapest, turning a customer into an ambassador, building a positive attitude that gets results, beating the competition and closing a sale.
This 25th anniversary edition of Selling to Win has been revised and is full of even more sales tips and essential practical advice. With a foreword from James Caan, successful entrepreneur, author and former investor on BBC's Dragon's Den, it has been updated to reflect current selling techniques and includes success stories from readers of the previous editions who applied what they learned in the book.